A special Tuesday Edition of the podcast covering Apple’s iPhone X Event today. Big thanks to Dave for the quick editing and copious notes.

If you have questions, answers, ProTips (ding), or anything else tech related, get in touch!

Visit Apple’s Event page to watch the keynote and see the products!

Notes:
  • Theater intro “Welcome to the Steve Jobs Theater”
    • Jobs voice over
  • Tim Cook
    • Remarks on Steve Jobs
    • Relief efforts for hurricanes 
    • New Home
      • Move to Apple park later this year
      • The first step was theater
      • Apple Park built to reflect Apple’s values
  • Angela Ahrendts
    • Stores are now Town Squares
    • Brings people together
    • Simple, beautiful design
    • Apple retail is Apple’s largest product
      • Courtyard outside,
      • forums inside,
      • board rooms,
      • genius grove,
      • avenues
    • Today at Apple
      • Teaching customers how to use products
      • Programs like photo walks
      • Swift Playgrounds
      • Teacher’s Tuesdays
      • Local Artist Sessions
  • New Products (Tim Cook)
    • Apple Watch
      • 50% year over year growth
      • Last year, number 2, today number 1 over Rolex, Fossil, etc
      • Video from customers about apple watch
      • Jeff, watch OS 4, September 19th
        • Updated activity, work out, swimming, gym kit
        • Heart rate monitor, core, most used in the world
          • Enhancements to heart rate
          • Resting heart rate
          • Recovery heart rate
          • Notify you if it detects elevated heart rate when you are not active
        • Heart regularity, afib
          • Often undiagnosed
          • Apple Heart Study launching today
            • use data from watch to analyze and notify
            • partnering with Stanford and FDA
        • New Apple Watch, series 3
          • Cellular built-in
            • receive a call, same number as iPhone
            • direction
            • location for find my friends updates to watch
            • Apple Watch and Apple music
          • New dual core processor
            • Siri can talk
            • W2 custom wireless chip
            • faster wifi and more efficient Bluetooth, elevation
            • Display IS the antenna
            • Integrated SIM
            • Same size case as series 2
          • Demo
            • Tap phone
            • Diedra on paddle board on lake
          • Gold aluminum case is new
          • New bands
          • Black Ceramic
          • $249 $329 series 3 $399 series 3 w/cellular
      • Apple watch Ad with apple music
    • Apple TV (Tim)
      • Awarded second Emmy for Siri media search
      • Apple TV 4K
        • Eddie Que
          • HDR 10 also Dolby Vision
          • A10X (iPad Pro)
          • faster everything
          • Worked with studios for 4K content
          • Auto upgrade current movies to 4K
          • New channel partners
          • Live Sports
          • New Game from “That Game Company”
            • Sky exclusively on Apple TV, iPad, iPhone, this winter
            • Sept. 15, ships 22
    • iPhone (Tim)
      • Video
      • iPhone 8 is the name
      • Phil Shiller
        • iPhone 8 and 8 Plus
        • New design
        • Aluminum band
        • Silver, space gray, gold 
        • Aerospace-grade aluminum
        • Most durable glass in smart phone
        • Retina HD display
        • Truetone display (like iPads)
        • 25% louder speakers with deeper base
        • New A11 Bionic chip
          • six core
          • 2 cores 25% faster than a10
          • 4 cores 70% faster than a10
          • Apple GPU
            • 30% faster than a10
            • takes advantage of metal 2
          • ISP, image signal processor
          • Cameras
            • Front
            • Back
              • 12 mp sensor 83% more light
              • deeper pixels
              • new color filter
              • for plus all new sensors
              • Portrait lighting in new plus cameras
            • Highest quality video
            • 1080p 240 frames
            • 2 million tiles 
            • Augmented Reality
              • Sky app
              • Directive Games Demo
                • The Machines
                • Real Time battle
          • Wireless
            • Qi wireless charging
          • iPhone 8
            • 64 GB and 256 GB
            • $699 $849
          • Plus
            • 64 GB and 256 GB
            • $799 and $949
          • Sep 15 pre-order
          • Avail 22nd
        • iPhone X (Tim)
          • Video
          • Phil
            • Edge to edge, curved
            • stainless steel
            • water and dust resistant
            • space gray and silver
            • super retina display
            • 5.8 inches
            • 2436 x 1125 
            • 458 PPI
            • OLED technology
            • HDR
            • Dolby
            • Million to one contrast ratio
            • accurate color
            • 3D Touch
            • truetone 
            • Raise to wake or tap on screen
            • No home button
            • Swipe up from bottom to go to home screen
            • Swipe and pause for multi task
            • Side button for Siri or say “Hey Siri”
            • Face ID
              • TrueDepth camera system
              • infrared camera flood illuminated front camera dot projector 
              • Neural Engine in A11 Bionic chip
              • Dual core
                • 600 billion operations per second
              • Compared to Touch ID
                • 1 in 50,000 for Touch ID for random person unlocking
                • 1 in 1,000,000 for Face ID for random person unlocking
              • Adapts to face over time
              • Emoji, Animoji
            • Craig F. demo
            • Camera (Phil)
              • Dual 12MP sensors
              • larger and faster sensors
              • better low light
              • dual OIS
              • quad LED flash
              • Front side
                • Portrait with selfies
                • portrait lighting
            • Battery two hours more than iPhone 7
            • Wireless
              • Qi charging
              • Sneak peak AirPower
              • Wireless charging case for AirPods
            • 64GB and 256GB
            • $999 $1149 $56.16/mo order Oct 27 ship Nov. 3rd

As always, thank you for listening!

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