Apple announced some new stuff today. We discuss the new products and our thoughts on what Apple showed us. If you have any questions about these products or any others, let us know!

Followup/Notes:

Apple Event in New York: Watch the Keynote

  • Held at Brooklyn Academy of Music
  • Mac
    • People love the Mac
    • 51% of Mac buyers worldwide are new to Mac
    • 76% of new buyers in China
    • An active install base of 100 million Macs
    • #1 in customer satisfaction
    • New MacBook Air
      • Retina display
      • Narrower Bezel
      • 13.3″ display
      • 4 million pixels
      • 48% more color
      • Touch ID
      • T2 security chip
      • New 100% recycled aluminum chassis
      • Greenest mac ever
      • 8 GB, 128 GB, $1199
      • Order today, available Nov. 7th
    • New Mac mini
      • Space Gray
      • 4 cores and 6 cores
      • 5x faster graphics than before
      • 64 GB memory max, faster and replaceable
      • All-flash storage up to 2TB
      • Apple T2 security chip
      • 10 GB ethernet
      • $799
      • Order today, available Nov 7
      • Environmentally friendly, 100% recycled aluminum
    • Today At Apple
      • Angela Ahrends
      • Lots going on at Apple Stores around the world
      • 18,000 sessions a week
      • 60 new sessions
    • New iPad Pro
      • Sold more iPads in last year, more than all notebooks by other manufacturers
      • Most popular tablets AND computer in the world
      • Edge to edge with rounded corners
      • Liquid Retina Display
      • Same footprint but with 11″ display
      • ¼ million more pixels than 10.5″
      • 12.9 inch iPad pro, same size screen, smaller unit (8.5″ paper)
      • 15% thinner, 25% less volume than before
      • Face ID works in all orientations
      • A12X Bionic chip, 7-nanometer technology
      • 10 billion transistors
      • 8 core CPU
      • 35% faster single core
      • Faster than 92% PC sold in last 12 months
      • All-day battery life
      • Neural Engine, 5 trillion operations per second
      • Up to 1TB storage
      • USB-C connector
        • 5k display
        • charging out to iPhone
      • 2 generation Pencil $129
        • Magnetic
        • Auto-pair wireless charging
        • Tap to open notes
        • Tap capability
      • New Smart Keyboard Folio
      • Apps
        • AutoCAD
        • Gaming at 120 fps
        • 2k Games, Greg Thomas
          • Console quality graphics
        • Adobe, Jamie Myrold, VP Design
          • Photoshop on iPad Pro
          • Same as desktop, etc, reimagined for touch
          • 3 GB file, 157 layers
          • Project Arrow, augmented reality
      • Starts at $799
      • Available Nov 7th
    • Musical Performance by Lana Del Ray

 

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